The Role of Stakeholders an Enhancing Regional Tourism Development in ECER

Abstract

The stakeholders play an important role in the development of regional tourism as it refers to the bidding activities, tourism, politics, and communication to meet the needs and tourist attractions. However, the development of tourism, which was held not show success because it is seen to build on the interests of their respective states in the ECER This causes an imbalance of tourism development and the incompatibility between domestic stakeholders. Therefore, this article aims to identify the orientation of the implementation plan of tourism development areas that have been implemented by the stakeholders, particularly from 2008 to the present, focusing on the study of regional growth corridors in Malaysia, East Coast Economic Region (ECER). The study is based on a qualitative and quantitative analysis involving 83 respondents, the stakeholders in Kelantan, Terengganu, and Pahang. The study found that the role of stakeholders in designing, developing, and implementing tourism development especially in the ECER region based on the achievement and the supply offered to tourists. However, cooperation from the government is needed to examine the policies and strategies in the area of ​​tourism development, especially in the East Coast Economic Region (ECER).