A Study on Factors Influencing Purchase Decisions of Consumers Towards Green Products


  • Martin Mysa, Dr. Vishnu Vandana


Green products are environmentally friendly products; the consumer interest in purchasing green products is significantly increasing in thelast decades. The present paper analyses the factors influencing the customers to purchase green products. The buying decisions of green products are largely dependent on awareness, purchasing price, and special interest in green products.

The paper analyses the correlation between product attributes, price, and the environmentally friendly motive of customers. The correlation among the said variables is determined and assesses the buying capacity of customers.