Saving the Environment is the Goal of Green Marketing

Abstract

Innovative and exclusive, green marketing affects many elements of society, business, agriculture, and so on. The environment is receiving far less attention than it deserves in today's rapidly evolving world, which relies heavily on cutting-edge technologies. As technology advances, it is imperative that we take responsibility for our immediate surroundings so that we don't have an unfavourable impact on the environment. As a method for saving the environment and keeping it clean, green marketing can be used. It is argued in this paper that environmentally friendly marketing practises should be used by businesses and individuals alike in order to protect the environment and reduce waste.